Diagnosing & Resolving What Gets in the Way of Business Performance as Companies Grow

About Irial O’Farrell

Founder & Lead Consultant

Irial specialises in diagnosing what is getting in the way of business performance, as companies grow.


She has 30 years' practical experience of understanding how strategy, accountability, processes & execution capability interact to deliver or derail business performance.   


Her focus is on implementing interventions that actually move the performance dial.  To do that, she starts with diagnosing the root causes undermining performance, not the everyday symptoms clients experience.    


She has lived through the pain of a company rapidly scaling from 10 to 100 employees.  She has experienced the competitive advantage that comes from investing & protecting a company's people & processes at the right times. 


She set up Evolution Consulting in 2006 to help businesses diagnose & resolve organisational friction constraining performance & growth, as they scale from 10-250 employees.  In 2024, she founded RODi HR, software & framework that centres capability development & succession planning at the heart of  performance management. 


She was the first CMI-accredited Master of Change in Ireland and author of several business books. 

  • Coaching & Leadership Qualifications
    • New Frontiers Phase II Programme
    • Postgraduate Certificate in Innovation & Enterprise Development, TCD, 2024 
    • Accredited Master of Change, Change Management Institute, 2020
    • Prince2 Project Management, 2019
    • Organisation Design in Practice, Roffey Park, 2018
    • Insights Discovery Accreditation, 2013
    • Leadership & Self-Deception, 2010
    • MHS Emotional Intelligence, Self-report & 360, 2008
    • Diploma in Executive Coaching, Positive Success Group, 2006
    • OPQ & OT Testing Accreditation, SHL, 2003
    • Certificate in Training Design & Delivery, 2002
    • Diploma in Financial Services Law, UCD, 2001
    • Higher Diploma in Statistics, UCD, 1994
    • BSc Applied Sciences – Physics & Maths, TCD, 1993

Helping You Scale Your Business Successfully

Founded in 2006, we support Managing Directors/CEOs, and their leadership teams, to address the organisational frictions constraining business performance and growth.  We map your likely scaling challenges use our Evolution Consulting iCAS Growth Model:


  1. Intuition Limit (20 - 40 employees):  Replicating "intuition" and "gut-feel" is no longer an option.
  2. Control Challenge (40 - 60 employees):  Manager layer exists but inconsistent while management systems have been left to chance. 
  3. Alignment Strain (70 - 90 employees):  Influx of new people dilutes the founding culture and its hard to recognise the good from the bad. 
  4. System Stressing (100+ employees):  Friction arises from siloed functions pulling in different directions     


Which stage is your business at currently?  Which stage do you want to get to?  What frictions are getting in your way?  Book your Clarity Call, to find out how Evolution Consulting can help you grow your business.

Diagnosing Your Business Growth Frictions

Each scaling growth stage comes with its own headaches but factors, unique to your business, can exacerbate their impacts on your performance success. 


Our success comes from diagnosing your specific frictions, allowing targeted solutions be implemented, unlocking growth potential.


Click on Our Services below, to find out more about the types of services we offer and how we apply them to unleash our clients' growth potential. 

Our Services

Our Industry & Organisation Structural Experience

Industries

As well as understanding scaling stage pain points, we have experience working across a range of sectors, including:


  • Legal, Consulting, Not-for-Profit, Membership
  • Financial services, Accountancy, Aviation Leasing
  • Medical devices, Healthcare, Pharmaceuticals
  • Information Technology, Technology
  • Printing, Advertising, Marketing
  • Manufacturing, Engineering, Supply Chain

Organisational Structures & Sizes

We understand the unique dynamics & constraints that come with different organisational structures, business models & size, such as: 


  • Professional Services partnership firms
  • Small and Medium Enterprises (SMEs)
  • Indigenous large companies
  • Semi-state and Public bodies
  • Multi-nationals – divisional and corporate

Find out more about typical scaling challenges at each growth stage.

About You

Clarify Your Performance Scaling Frictions

You've built your business to its current success but you need to address growing friction. 

Take the next step & book your complimentary clarity call now.


Book a Call

Business Growth Insights

As a thought leader and author, Irial regularly contributes to podcasts and articles. Feel free to explore these resources and how they relate to your business success.

Business Insights