Irish 35-strong Software Company's Growth Challenge

Had to address team leads' inability to address performance issues, before increasing headcount to absorb 585% revenue growth

Learn more

Case study - intuition limit growth stage

MD Knew Current Team Lead Couldn't Absorb Headcount Growth

Have you:

  • Recently grown revenue & headcount yet struggle with delivery or quality?
  • Team Leads/Managers who avoid difficult conversations?
  • Great ideas but continuously fail to embed them into BAU? 


Building upon several years of high growth & a revenue-growth strategy, MD recognised that business needed to substantially increase in headcount.  However, he knew their current structure & capabilities wouldn't support such increase & maintain their high reputation for quality.


Working with the MD & CTO of a Dublin-based 35-person software company with ambitions to break into America, I facilitated a ½ scoping workshop, to determine what the real issues were. We concluded that: 

  • Good at designing processes but not embedding into BAU
  • Some team leads couldn’t, or wouldn’t, deal with poor performance. 
  • Introducing a manager level would cause more friction but needed, to deal with increased volumes of work & people.
  • Very clear strategy but disconnect in knowing how to deliver it.
  • MD managing 2 teams & needed to develop people to step up, to free him up to focus on sales. 

The underlying issue wasn’t strategy. Management capability hadn’t kept pace with growth.  Lower-value tasks were drifting up to higher-paid employees to complete. Piling on additional projects would erode margin.


Our solution included:

  • Building Role Dimensions™ framework, articulating purpose & expectations for each dept, from entry-level to MD 
  • Communicating what was expected of each of employee & linking to performance management & development  
  • Coaching MD clarify thoughts & consider options
  • 3 key skills/mindset training sessions for team leads & managers
  • Redesigning & embedding 3 core processes into BAU  
  • Converting strategic business goals into tangible functional & individual SMART goals, to achieve strategy  

Case Study Outcomes


  • Poor performers chose to leave business. MD freed up to promote successors
  • Newly promoted team leaders stepped into management role more effectively
  • Role Dimensions™ framework enabled business to on-board new staff more effectively 
  • Teams aligned & focused on delivering business goals
  • MD promoted senior account manager to manage team, allowing him to focus on sales
  • Company grew 585% over 5 years & acquired

If you’re managing a company between 30 – 70 employees & seeing similar issues, there are usually 2-3 key issues causing them.


We can quickly show you what they are & how they can be addressed.


Otherwise, increasing headcount costs with falling quality may result in loss of clients & financial strain.  

 “Since we introduced Role Dimensions our team leaders and senior team have a structured system which they can lean into to help them transition into being a natural manager.